C U R R E N T P R O J E C T S
What We Do
EVENT PRODUCTION
Sporting events, conferences, festivals, live experiences, VIP activations
MARKETING & BRAND STRATEGY
Campaigns, sponsorship activations, digital strategy
VIP & FAN EXPERIENCES
Exclusive programs, backstage activations, high-touch engagement
CONSULTING & EXPERIENTIAL STRATEGY
In The News
Read Patrice's Interview in Nashville Voyager Magazine
Watch Patrice's Interview at The Forge FC's Spark Summit 2023Wt
Watch Patrice's Interview on Rogers TV about International Women's Day 2023
Listen to Patrice's Interview on CityNews 570 about Women in Sport (Skip to 1:24:20)
Watch Patrice Host The Kitchener Rangers Women in Hockey Conference
Read National Post Article on Women In Sport Quoting PatriceaW
Watch Patrice's Interview on Sport Chat
Read Patrice's Recognition in the CMA Ontario Press Release
Listen to Patrice's Interview on The Sheriff Podcast
Listen to Patrice's Interview on The Route Sports Business Podcast
Read Patrice's Interview on Sport Management Hub
Contact
Nashville - Toronto - Global
Patrice Whiffen Marketing + Events is a boutique agency originally founded in Toronto, now based in Nashville. Patrice and her team at Patrice Whiffen Marketing + Events lead end-to-end marketing and event production for high-visibility sports and entertainment organizations, creating experiences that engage audiences, elevate brands, and deliver measurable impact.
With over 15 years of experience in marketing, digital strategy, VIP programming, and event production, we transform complex projects into seamless, high-impact experiences. As the Founder of Patrice Whiffen Marketing + Events, I partner with top-tier clients to deliver brand strategy, digital marketing, communications, and immersive guest experiences, ensuring every detail reflects both vision and purpose.
My team thrives at the intersection of sports, music, and entertainment, where storytelling, precision, and creativity converge. Our work combines strategic insight with flawless execution, producing events and activations that leave lasting impressions for audiences, sponsors, and stakeholders alike.
Over the past 15+ years, we’ve collaborated with organizations including the Country Music Association, Live Nation, Toronto Maple Leafs, Big Machine Label Group, PrimeTime Sports & Entertainment, Warner Music Canada, and Boots and Hearts Music Festival, among others.
I’m also the Co-Founder of Honey Music Inc., where I manage both emerging and established artists, providing strategic marketing, brand development, and audience engagement programs tailored to each talent’s growth trajectory. Through Honey Music, I design and execute high-profile fan activations, VIP experiences, backstage programs, and exclusive event initiatives that deliver unforgettable moments while amplifying brand visibility and fan loyalty. Each activation combines creative vision with operational precision, ensuring maximum impact for artists, sponsors, and stakeholders.
Outside of client work, I serve as a Director for Heels and Handshakes Nashville, Don Cherry’s Pet Rescue Foundation and teach as a part-time professor at Fanshawe College, Mohawk College, and Georgian College.
Let’s connect and bring your next high-impact project to life.
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