Nashville - Toronto - Global

patrice@patricewhiffen.com

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Patrice Whiffen Collective is a boutique agency originally founded in Toronto, now based in Nashville. Patrice and her team at Patrice Whiffen Collective lead strategic brand experiences for leading sports & entertainment brands, designed to engage audiences, elevate presence, and deliver measurable impact.

With 15+ years in marketing, digital strategy, VIP programming, and event production, Patrice Whiffen Collective specializes in transforming complex initiatives into seamless, high-impact experiences. We partner with top-tier brands to deliver strategy, marketing, communications, and immersive experiences where every detail serves both vision and execution. Our work sits at the intersection of sports, music, and entertainment where storytelling, precision, and creativity converge. We create experiences that resonate with audiences, sponsors, and stakeholders long after the moment has passed.

We've collaborated with organizations including the Country Music Association, Live Nation, Toronto Maple Leafs, Big Machine Label Group, Warner Music Canada, and Boots and Hearts Music Festival, among others.

Patrice Whiffen is also Co-Founder of Honey Music Inc., where she leads artist management, brand development, and fan engagement strategies, including VIP activations, backstage experiences, and high-impact audience programs.

Beyond client work, Patrice serves as a Director for Heels and Handshakes Nashville and Don Cherry’s Pet Rescue Foundation, and teaches part-time at Fanshawe College, Mohawk College, and Georgian College.

Let’s connect and build something exceptional.

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