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Gord Miller
Bruce Boudreau
Reid Mitchell
Sam Arraj
Scott Oakman
Leo Ezerins
Cindy Cherry
Daniel Strang
Rebecca Rallo

Patrice has worked for me since 2008, as the Marketing and Events Manager for my annual PrimeTime Sports Management Conference and NHL All-Star Game Hot Stove events. She is experienced, proactive, thorough, detailed, and goal-oriented. Her organizational skills and attention to detail are second to none, and her ability to manage teams and keep them on task is outstanding. She has great people skills, and is a team player, who can sit at every chair at the table. Patrice would be an asset to any team, organization or event.



President of Hockey Operations, Pittsburgh Penguins

​For the past nine years, I have been the host of the PrimeTime Sports Management Conference, the only large scale event of its kind in Canada. During that time, I have worked closely with Patrice Whiffen, who has been involved in every aspect of the event, from scheduling panels to dealing with corporate partners and attendees. I can say without reservation that this conference would not be as successful as it has been without the tireless efforts of Patrice Whiffen.  She is diligent, hard working, professional and friendly, and is able to bring together groups of people to work together effectively as a team. I would highly recommend Patrice Whiffen to any group or individual looking to hire her, and would be happy to answer any questions they may have.


Hockey Commentator, TSN & NBC

The Hamilton Bulldogs strive to be best in class in all facets of the organization – on, and off the ice. As the Manager of Game Day Operations, Patrice is responsible for virtually every aspect of the game, including the music, videos, mascots, sponsorships, building operations and theme experiences. Her professionalism shines as a leader in teamwork, critical thinking, decision-making, problem-solving,  and time management skills for producing under our tight deadlines. Patrice is respected by the large game day staff she manages, the front office staff and our corporate partners. All of these qualities are impressive, but Patrice also shines in the key role of in game host. If you are looking for someone to take your vision for an event and make sure all the details are executed from beginning to end, I would highly recommend Patrice Whiffen.


Senior Director of  Operations, The Hamilton Bulldogs Hockey Club

Patrice has been in charge of all golf tournaments that have had my name on them, and they have all gone off without a hitch, and have been very successful. I would trust her with any event I do in the future. She puts your mind at ease and allows you to sleep at night knowing that the job is getting done. 


Head Coach, Vancouver Canucks

Patrice played a key role In  the 2017 World Junior Championships. As the Chair of the Fan Engagement Committee, she took a lead role in the planning and execution of multiple successful initiatives. Her ability to think creatively, lead a team, and work with volunteers is second to none. Having worked with her in hosting Canada's most popular hockey tournament, I would recommend her work to anyone looking to host a world class event. She is creative, great with people, and is always willing to do what it takes to make an event successful. She has a unique way of thinking outside the box and handles herself well under pressure. I would happily work with her again in the future!


General Manager, Toronto - 2017 IIHF World Junior Hockey Championships

I've had the pleasure of knowing Patrice for a number of years. From the first time I met her, it was evident that she is a hard-working, passionate individual. Patrice seems to excel at everything that I've seen her take on. She is an extremely organized, thoughtful and hard-working individual who always gets the job done with a smile on her face. Her event management skills are top notch, and her ability to deal with all kinds of personalities in many challenging situations is very impressive. I have had nothing but positive experiences working with Patrice in the past and I look forward to working with her again in the near future.


Director, Hockey and Scouting Operations - Toronto Maple Leaf Hockey Club

Patrice joined the CMAO in 2013 to help with various initiatives. It's rare to find someone with her ambition, dedication and talent. She delivered on all her assignments and went above and beyond her call of duty. I consider Patrice to be exceptional, and I would put her on any project or team. 


Past President, Country Music Association of Ontario (CMAO)

Patrice has been instrumental in assisting the GTHL in growing our Golf Tournament so that it is one of our highlight events each year.  Her ability to organize and her attention to detail are superb. Patrice’s energetic and charismatic approach helps rally support annually from golfers, sponsors and volunteers alike.  I would highly recommend Patrice to anyone who wants to achieve high-end results. She is a true pleasure to work with.


Executive Director, Greater Toronto Hockey League

I highly recommend Patrice. Patrice has performed contract work for the CFL Alumni Association since 2014.  She has always exceeded expectations, especially in her communications and with her ability to deliver on her specific responsibilities in a timely and professional manner. She has acted as an event manager for the CFL Alumni Legends Luncheon over the last 3 years, and for our event commemorating Angelo Mosca's career “Still Mosca” in support of the CFL Alumni Support Fund and the Alzheimer Society of Canada.  She has been able to build a first-class silent auction at each event, in different Canadian cities, by leveraging her connections and resources.  She has also managed the coordination of travel, accommodations and itinerary of key personnel to all events.


Executive Director, Canadian Football League Alumni Association

In the demanding world of today, where time and efficiency are at a premium, you come to recognize when a person excels in managing both with little effort. This trait is exhibited by Patrice in every way. From dealing in the business world, personal growth, and in her philanthropic accomplishments, she surpasses most expectations. All while making it look effortless.  The true test of a leader.


President, Don Cherry's Pet Rescue Foundation

I hired Patrice as the event manager for the inaugural Fight for Charity Boxing Event in Winnipeg, on the recommendation of several friends and business associates. Patrice exceeded all of my expectations and was integral to the overall success of the event. Her background running large-scale sporting events was exactly the expertise we needed to get our first event off the ground. Patrice was often one step ahead when it came to planning and was always available to jump on the phone or email, which made the initial stages working from different cities much easier. Patrice's strong business acumen and resilient nature were key to overcoming a few hiccups we encountered, and I was very grateful to have her as part of our team. Patrice would be a valuable addition to any event or marketing project.



Founder and Event Director, Fight for Charity & Business Manager, CIBC

Patrice was an invaluable part of our wedding, ensuring that all elements of planning were covered and that the entire experience was smooth and enjoyable with minimal stress. Half our guests were travelling from Canada to New Zealand for the wedding, so there was a lot of additional coordination required and Patrice was a lifesaver when it came to the fine details. She also stepped up in areas where I needed extra support and really went above and beyond to ensure that all of our wedding events were beautiful and memorable and that everything went off without a hitch. I would have been truly lost without Patrice by my side and I highly recommend her as an efficient, organized, hard-working, sociable, and resourceful event manager, with a keen eye for detail and design.


Director of Communications and Marketing, Children's Hospital Research Institute of Manitoba

I had the pleasure of working with Patrice on the 2020 Kubota CHL/NHL Top Prospects Game in Hamilton.  From our first meeting it was obvious that Patrice is professional, extremely organized and has a natural talent for event management.  Her passion and leadership were most evident on game night, resulting in a very successful event.  I hope to have the opportunity to work with Patrice again in the future and would highly recommend her for any organization or project.  


Manager, Corporate Partnerships + National Events, Canadian Hockey League

Patrice’s genuine passion for the sights and sounds of Canadian country music scene shines through in every aspect of her work – whether it’s her thoughtful industry interviews, engaging social content, and high-level event coordinating. Through almost 10 years of collaborating with Patrice on numerous publicity campaigns, she has proven herself to be a beacon of knowledge, experience and professionalism. In our eyes, she is a welcome addition and an invaluable asset to every exciting project that comes her way.


Managing Director, NovaCurrent Public Relations

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